Cyber Criminal

False advertising is not a new cause of action. However, the Internet has increased the number of mediums through which false advertising can be perpetrated. In particular, fake blog-style websites, also referred to as flogs, are becoming commonplace on the internet. These flogs, which oftentimes contain manufactured testimonials or enticing yet unsubstantiated claims, are one of the most the prolific ways by which third parties are advertising their products or services and gaining revenue therefrom. Internet lawyers need to take note of this increasing practice and be in a position to advise both advertisers and consumers alike regarding the same.

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