Protecting Your Domain Name From Internet Thieves, Employees & Ex-Partners

June 9th, 2008

URL theft by a partner or co-owner: We receive calls every week from companies who essentially tell us that an ex-partner or company owner has taken control of their domain registrations and that the now-ex-partner refuses to release the stolen name to the company. Perhaps the name was registered initially in one partner’s name. In some cases, that business owner redirects the domain to another website, essentially putting the online business out of business. More often, the business owner demands some sort or money or other consideration in exchange for the domain name. Essentially, they use the URL as leverage to obtain something they couldn’t achieve in the context of the partnership. This is perhaps the most common example of domain name theft. Domain names stolen in this fashion account for about 25% of the calls and emails we receive in the domain theft area.

URLTheft by Employees: Unfortunately, corporate management is rarely involved in the registration process of their domain names. Registration of domains is often handled by the IT department, and even delegated to lower level web site employees. Because of the high turnover rate at that level, the employee with access to the domain registrant login information ends up leaving the company, taking that information with them. Again, if there is a dispute with the employee, it often turns into a domain name dispute after termination. Once the domain registrant information is stolen, it can be difficult to retrieve.

URL Theft by Vendors: Sometimes, a technology vendor or web site developer uses their own information to register your companies domain name, even going so far as to list their company as the registrant of your trademarks. If a billing dispute arises down the line, the web developer uses the URL as leverage to get paid. Even more common, the web vendor goes out of business and the company doesn’t realize that they have no way of obtaining control of the domain name or even renewing the domain name at the end of the registration period. If a domain name is stolen by the web developer or vendor, you could be in big trouble if the vendor’s company folds, the web developer moves away or you become the target of cyber-extortion.

The words “someone stole my domain name” are words said far too often in our business. Companies must take their intellectual property rights more seriously and protect their intangible assets like they do other tangible property. An ounce of prevention is really worth a pound of cure. Control your registrant login and you will control your domain name from theft.

Mr. Schaefer is a seasoned trial attorney practicing internet, domain and trademark law on a global basis. Mr. Schaefer has first chair trial experience in a wide variety of litigation matters, including class action litigation, internet and domain law, cybersquatting actions, intellectual property, commercial and fiduciary litigation, UDRP and IP licensing. He has represented some of the largest companies in the world in litigation, domain name, trademark and related matters. He is a frequent author and presenter on issues related to protecting business interests in a global internet economy.

To find out more about trademark protection, copyright law, cybersquatting and complex litigation, please visit Traverse Legal, PLC or visit our domain name protection blog or cybersquatting blog

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Generate Traffic to Your Site With the Magic of Video

June 9th, 2008
If you are into internet marketing at all, chances are that you are well aware of the way that video has taken the internet by storm, literally. Videos have the potential to go viral, something that many people do not even realize. One person sees a video that catches their eye; they share it with another who shares it with another who shares it with another and what do you have? Eventually, you have a video that has gone viral. This can do volumes for your website or blog as far as driving traffic is concerned, yet many people fail to employ video for its purposes.


Why Is Video So Popular?


There are many reasons why video is so popular. The first reason is the fact that people love television; videos are part of a lifestyle that people have become accustomed to and when it comes to reading a whole bunch of text or watching a video and they both have the same thing to say, videos would win any day. The average human would rather watch a video than have to read a book, especially if the quality of information is comparable.


What to Keep in Mind When Using Videos for Traffic


People make real mistakes when it comes to making videos for their site or for submission to other sites, and then they wonder why the ‘magical video theory’ never worked for them. This is because any old video will not do. It is best if the video is completely different from anything else that can be found of its kind. The best videos are completely authoritative on a particular issue, and deliver information clearly and accurately.


Also, making videos too long unless they are extremely engaging (not usually feasible by most first-timers) is one of the mistakes that people use when implementing video on their site. The average attention span of human beings is much shorter than some of the most failed internet videos out there.


Using YouTube to Gain Interest


Having a YouTube account is one of the main methods in which people use social networking sites to post videos and gain traffic. If people enjoy your videos they will want to see more, and you can get a lot of traffic from that if you play your cards right. The same goes with Yahoo Video and Google Video as well.


Using viral techniques to get your video noticed will get your site noticed, and there is much to be gained from that. If you want to get ahead of the other marketers in your niche, exceptional videos have the potential to do that for you.

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